Want to gain alignment between your leaders, marketers, and sellers? Want to accelerate revenue outcomes, improve customer relationships and streamline technologies? Do you want to operate in a category of excellence?
Our programs are designed to help you take command of your role and your business to do just that!
The world of marketing and sales has forever changed.
We challenge you to think differently about your revenue strategy and growth goals. We offer a program to change your growth trajectory from flat to soaring high. This assessment will give you insight into which areas of focus are your biggest opportunities.
In 20 years, we’ve seen a lot. Fortune 50 companies and small businesses are struggling with the same challenges - they all want to connect with their customers to reach their maximum impact. So, what’s holding them back? We have discovered that it is often a lack of understanding of just how to approach 8 core fundamentals, which is where we focus our program work.
I loved the questions and structure to conduct an exploratory interview. All too often, we get a little too comfortable or too busy with the day-to-day. Talking to customers is probably the most critical thing you can do as a marketer to improve your market message! Here are the three things we are working on now that I learned from the course:
1. Who is the hero of our brand story
2. Implement and refine of Personas
3. Organizing data to create and testing hypothesis
If you want to learn more about marketing your business, in a manner that truly starts from where you need to start, and gives you an opportunity to process the information at your own speed, this is a great way to do it! The information is presented in small bites, so that you can choose to add it into your daily routine in small pieces, or take the time to sit and focus on a segment all at once. Rather than jumping into “how to market to you customers”, Allison first teaches us how to get to know who they are and gives us some worksheets to help us to get there on our own. Revenue Academy is great for business owners like myself who do not have a marketing team to support them, nor the time to figure out all that they need to know to connect with the right prospects and present ourselves in a way that makes sense to them. It’s simple, and yet important information, in a format that is flexible.
Where do I start to tell you how inspiring it is to work with Intersekt! Our relationship began a little over 2 years ago and has been the best experience of my career. They have offered support and guidance along the way to keep us on track to a successful end result. With the introduction of the Revenue Academy and the Know your Customer course, we are gaining valuable information about our customers. The course helps us see our customers from a different perspective, which will help us communicate with them in a more targeted way. The course is challenging but we enjoyed every step.
OUR GIFT TO YOU
Want to know exactly how to define your ideal customer persona – and find them!?