Includes 60 minutes of video instruction, a comprehensive workbook with activities and examples for reference, a series of video support and learning tools and frameworks to support implementation.
THE PROGRAM
Our courses are designed to teach you how to break down these 8 core strategic imperatives so that you and your team reach and maintain their highest levels of performance.
KNOW YOUR CUSTOMER
The best companies don’t guess who they are selling to; they are insatiably curious about their customers and prospects and can describe them in detail. You should be able to do the same.
LEARN MORE ABOUT OUR PROVEN TOOLS AND STRATEGIES AND HOW THEY WILL IMPROVE YOUR BUSINESS
CREATE CUSTOMER STORIES THAT CONNECT
Let’s be honest, we all know there is room to grow here! Learn tricks to develop the right stories that your prospects and customers will connect with, love and relate to once and for all. We help your team develop the right process to do this efficiently and effectively.
Conquer content
Don’t let content creation be your roadblock to educating and delighting your prospects and customers. Learn how to leverage and master a simple content development system that scales with you and your team that keeps fresh ideas flowing and valuable offers easy to create and deploy consistently.
BUILD A DATA-DRIVEN CUSTOMER JOURNEY
Don’t make the mistake so many marketers make and build a fabricated customer journey. Build a journey map and plan based on customer data, feedback and experiences. Your customer’s journey is their own, not a funnel you try to force them through.
LAUNCH CAMPAIGNS THAT INSPIRE ACTION
Campaigns come in all shapes and sizes and serve all kinds of customer types. Learn how to develop the right campaign system, method and metrics that make this easy, fun and inspiring to your customers, educational for your prospects and service oriented for your biggest fans. .
DEPLOY THE RIGHT MARKETING TECHNOLOGIES
Campaigns come in all shapes and sizes and serve all kinds of customer types. Learn how to develop the right campaign system, method and metrics that make this easy, fun and inspiring to your customers, educational for your prospects and service oriented for your biggest fans.
BUILD EFFECTIVE REVENUE REPORTS
It’s that time! Get ready for a new way to track ROI and revenue in your business. Learning how to design the right revenue performance metrics and measurement framework is transformative and provide you visibility into key insights that show you new pathways to revenue and can highlight where the most common revenue roadblocks are standing in your way to optimal growth.
KNOW YOUR REVENUE MATURITY BASELINE
Hyper-growth is achieved by understanding your organization’s revenue maturity. It can uncover unknown obstacles and areas of friction which are contributing to your overall stagnation or worse, why business is declining. Our methodology helps you to fully understand your organization’s revenue maturity and how it can make significant impacts in your business
OPTION
2
Learn alongside your peers, virtually, but together
Five week course. Includes 5 hours of virtual classroom instruction, team collaboration and live review of assignments. Invitation to classroom community for the duration of the course. Facilitation guides for running workshops. Support videos to help complete activities.
$1500 per person, per course
OPTION
3
Go deeper, across teams and departments to gain and edge
Best for larger cross functional teams, aiming to become closely aligned, and to function as one high performing revenue team. This customized training is hosted over 2 days, 5 hours per day with built-in activities and breaks. This is a workshop format, where we ask for all participants to get involved and interact as we go through the learning content and activities.
$5000-8000 per course
WHAT PEOPLE ARE SAYING ABOUT REVENUE ACADEMY
I loved the questions and structure to conduct an exploratory interview. All too often, we get a little too comfortable or too busy with the day-to-day. Talking to customers is probably the most critical thing you can do as a marketer to improve your market message! Here are the three things we are working on now that I learned from the course:
1. Who is the hero of our brand story
2. Implement and refine of Personas
3. Organizing data to create and testing hypothesis
Where do I start to tell you how inspiring it is to work with Intersekt! Our relationship began a little over 2 years ago and has been the best experience of my career. They have offered support and guidance along the way to keep us on track to a successful end result. With the introduction of the Revenue Academy and the Know your Customer course, we are gaining valuable information about our customers. The course helps us see our customers from a different perspective, which will help us communicate with them in a more targeted way. The course is challenging but we enjoyed every step.
If you want to learn more about marketing your business, in a manner that truly starts from where you need to start, and gives you an opportunity to process the information at your own speed, this is a great way to do it! The information is presented in small bites, so that you can choose to add it into your daily routine in small pieces, or take the time to sit and focus on a segment all at once. Rather than jumping into “how to market to you customers”, Allison first teaches us how to get to know who they are and gives us some worksheets to help us to get there on our own. Revenue Academy is great for business owners like myself who do not have a marketing team to support them, nor the time to figure out all that they need to know to connect with the right prospects and present ourselves in a way that makes sense to them. It’s simple, and yet important information, in a format that is flexible.
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